elume travels
ICELAND
Focus: Regenerative leadership, Circularity, ‘MVI’, & Social Innovation
As a certified B Corp, ELUME uses the UN Sustainable Development Goals (SDGs) as a guide, not just for what we talk about, but for what we practice.
We explore how global challenges show up on the ground—and how leaders can design solutions that reflect both their values and the needs of the communities they serve.
Reframe How You Lead. Rediscover What Business Can Be.
April 21st-26th, 2026
Sometimes, the most strategic thing a leader can do is step away.
ELUME Travels (ETP) offers that space—designed for founders and business leaders who want to reconnect with themselves, their values, and a deeper way of doing business. Co-led with the The GREEN Program, this four-month experience - including a 6-day immersion in Iceland - blends experiential learning, cultural immersion, wellness, and business coaching to help you lead with more focus and strategic vision.
Our destination, Iceland, lives what it teaches. From geothermal energy to community-first design, it’s where nature grounds you, innovation stretches you, and culture reminds you what business can truly stand for.
Applications are open until January 23rd
the shift
Why ELUME
ELUME embodies a vision of regenerative leadership and values driven business—Our work is rooted in regenerative leadership, global learning, and the kind of business strategy that centers values, people, and place. We do this in service of collective power and shared impact.
(our ethos)
MVI™ (n.) minimum viable impact
A focused, values-aligned way for a business to test how it can make real impact—by starting with one area, integrating it into daily decisions, and using it as a springboard for sustainable innovation and growth.
Our framework is your personalized entry point or central point into sustainable impact. It empowers you to cultivate a thriving culture of sustainability that drives meaningful change within you, your work and beyond.
We hold space to unlearn, remember, and realign.
This program offers space to reset, reflect, and reconnect with what you stand for so you can return to your work with sharper vision and renewed sense of direction and passion.
Experience a shift in how you learn, lead, and build. This is where you unlearn urgency, extraction, and isolation—and experience a new way of learning that’s relational, land-connected, and rooted in real practice.
Leaders in Transition
Approximately 10–20 participants are selected through application and partner referrals. Each brings lived experience, curiosity, and a desire to lead with a widened worldview.
This cohort is designed for business leaders and changemakers who are navigating transition or in search of one. They’re ready for grounding, space to reflect deeply, share honestly, and evolve how they lead.
Who You’ll grow With
Globally Informed, Community Driven
Participants include globally-minded entrepreneurs, creatives, and community-rooted founders working across sectors and stages of growth.
Many are first-generation business owners, multilingual leaders, or systems thinkers with a strong sense of place and purpose. What connects them is a commitment to translating global learning into thoughtful, values-aligned action wherever they operate.
Builders of Impact
This cohort includes consultants, storefront owners, creative entrepreneurs, and service-based leaders who are actively reimagining how business can work better—for people and for the planet.
All are applying ELUME’s MVI™ framework to stay grounded in what matters most—to their teams, their communities, and the world they’re part of.
Why this is for you:
You’re a founder ready to lead with intention, not just strategy.
You want practical frameworks to make sustainable change real in your business.
You’re open to exploring new perspectives—through people, culture, and place—to transform the way you lead.
Our participants lead work in…
**We encourage participants to have the support of their team, organization, or community—and to return ready to apply what they learn across their business and networks. This experience is most valuable for leaders with a business or initiative ready to evolve and create wider influence.
Sustainable restaurants, cafés, and breweries
Farm-to-table, food justice, and local agriculture
Leading in the outdoor, wellness, or sustainable goods sectors
Purpose-driven hospitality, tourism, and guest experiences
Food, Wellness & Hospitality
Product design, packaging, and supply chain innovation
Local production and material reuse
Circular economy practices and service models
Circular & Regenerative Business
Cultural Equity & Access
Social impact consultants, facilitators, and coaches
Tech for social good, ethical data, and digital equity
Teams building toward values-aligned growth and shared leadership
Culture, Creativity & Place keeping
Entrepreneurship leading the creative economy
Community educators and experiential learning leaders
Businesses preserving or reimagining local culture and place
Social entrepreneurs
Systems Strategy & Collective Impact
STEP 2: Connect & curate your experience
After applying, connect with ELUME team to personalize your experience and ensure the perfect fit for your adventure.
STEP 1: apply
STEP 3: lock in
Secure your spot with a $500 deposit and receive detailed program information
*Full program payment due February 20th
the ETP experience
…a worldview shift disguised as leadership development.
Four-month accelerator for purpose-driven leaders and teams
A five-day immersion in Iceland co-led by ELUME and The GREEN Program to integrate personal growth with systems change
Hands-on learning with regenerative businesses and cultural leaders
Reflective practice, movement, and daily facilitated sessions
Nature-based challenges—glacier walks, guided hikes, and cold water immersion in Iceland
Personalized MVI™ (Minimum Viable Impact) development to align values with business strategy
Certificate of Completion and access to TGP’s global alumni network
A four-month program that blends self-discovery with sustainable business strategy. Through workshops, coaching, and a five-day immersion in Iceland, you’ll experience what leadership feels like when it’s rooted in your people, your values, and the context of your work.
Using our Minimum Viable Impact (MVI™) framework, you’ll tackle one real challenge in your business—whether it’s leadership, team culture, or operations—and move it from idea to pilot. Along the way, you’ll test it through regenerative models and hands-on experiences, emerging with clearer decisions, stronger alignment, and a renewed approach to leading that sustains both you and your impact.
MARCH
Designing for Impact
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Kicking off the program to set the foundation for whats to come. We ground in your values, clarify what matters most, and begin shaping your Minimum Viable Impact (MVI™) as a strategic tool. This will shape the experience for the Iceland adventure
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Identify your core impact priorities using the MVI™ framework
Set measurable, meaningful goals that will guide your experience
APRIL
Immerse
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You leave your day-to-day and enter a new environment designed to stretch your thinking. Through cultural immersion, shared reflection, and regenerative site visits in Iceland, you’ll deepen your leadership lens and reconnect with purpose in real time.
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Expand your understanding of sustainability through lived models (Natural resources, circular systems, Indigenous leadership, regenerative enterprise)
Unearth insight, direction, and cultural connection that inform how you lead back home
MAY
Map it out
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The ideas and experiences from Iceland now turn into strategy. You begin building your roadmap connecting your impact goals to your business model, operations, and decision-making. You’ll refine your MVI™ and prioritize what gets your focus.
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Refine your MVI™ and define your next business shifts
Begin mapping integration across your model, team, or operations
JUNE
Activate
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This is where you test, adapt, and move. With coaching and peer feedback, you begin activating your MVI™ and using it to lead real decisions in your team, brand, or customer strategy. You’ll leave with a working plan and a support system to carry it forward.
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Apply your MVI™ to a live business decision or priority area
Walk away with a 90-day implementation plan, support structure, and momentum
Immersion Highlights
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Engage
Explore Iceland’s sustainability story firsthand—circular systems, community-rooted leadership, and innovation that respects both people and planet.
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Immerse
Recharge in elemental landscapes. Glacier treks, geothermal springs, and reflection sessions help you slow down, reset, and return to your core.
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Connect
Build deep relationships with a cohort of aligned leaders. Exchange ideas, challenge assumptions, and sharpen the way you think—and lead.
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Celebrate
Honor Iceland’s culture through shared meals, storytelling, and guided visits that offer a window into how values shape economies.
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Elevate
Return home with a sharper business strategy, a completed MVI™ framework, and a sustainability certificate co-issued by ELUME and The GREEN Program.
Program Investment
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Pay in full
$6,800
One-time payment
✔️Easiest and most direct way to confirm your seat
✔️May reduce total administrative processing on both sides
✔️No need to worry about payment reminders
Installments
✔️Split your payment into 2–3 installments
✔️No interest, no hidden fees
✔️Custom schedule based on your financial needs
Secure your spot with a a non-refundable $500 deposit
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Financing
As low as $128/month for 36 months
✔️ Smaller payments overtime
✔️ Pay over 12, 24, or 36 months
✔️ Get started on your adventure right away!
Payment amounts shown are the lowest possible rates for qualified buyers. Rates may change.
Our partners, The Green Program, have teamed up with Clean Energy Credit Union to make this experience more accessible. Through this partnership, you can access affordable financing options with loans ranging from $1,000 to $6,000 and flexible 12, 24, or 36-month repayment plans—all while banking with an institution that supports a cleaner, more sustainable future.
Chelsea Amelia Cruz, National Community Relations Manager, U.S. Community Relations, Citi
Iceland. Photo by Mark Yang
“There is no report, video, nor photo that can replace the experience and impact of actually showing up and engaging with the community; bearing witness to the extraordinary impact that is possible when people come together to create solutions that are sustainable, community-driven, and systemic.”
Program add-ons
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A streamlined and impactful experience for entrepreneurs ready to take the first step toward meaningful change.
What’s Included:
• Pre-Program Spark Session: Collaborate with our team to align the trip with your personal and business goals.
• 6-Day Travel Program: Stay in eco-friendly accommodations, enjoy locally sourced group meals, and travel with ease through in-country transportation.
• 2 month Post-Trip coaching: Work with us to develop an actionable plan that brings sustainability strategies to life in your business.
Ideal For:
Entrepreneurs seeking a focused, results-driven experience without a long-term commitment.
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Go deeper with personalized support, tailored tools, and guidance to transform insights into action.
What’s Included:
• Everything in the Foundations Package, plus:
• 3 Pre-Program Spark Sessions: Set clear, actionable goals for your trip and beyond.
• Exclusive Tools and Templates: Access curated resources to apply sustainable practices in your business.
• 2-Month Post-Trip Coaching: Receive guided support as you implement your roadmap and strategies.
• 15% Discount on ELUME Consulting: Get extended support to tackle specific challenges or scale your impact.
Ideal For:
Entrepreneurs ready to dive deeper into sustainability with coaching and resources that align with their business goals.
**We offer flexible payment plans and financing options to make integrating sustainable practices more accessible for businesses committed to positive change.
Our priority is to support your journey while ensuring affordability. Let’s work together to create a plan that fits your needs!
Iceland shows us what’s possible when sustainability isn’t just a strategy—but a way of life.
Iceland generates over 99% of its electricity from renewable sources—offering a real-world example of what it looks like when sustainability is fully lived, not just designed. It’s a place where innovation, respect for land, cultural preservation, and equity are inseparable—and where regeneration isn’t a concept, it’s the norm.
From regenerative energy to circular business models, Iceland leads by example offering small businesses a living case study in how to thrive through change, build with purpose, and lead with values.
This is a place where land is still being formed, and yet communities remain grounded. It’s the perfect setting for rethinking what your business can stand for and what kind of economy you’re helping to shape.
Not sure if you are the right fit? We are here to help and answer any questions!
FAQs
Who is this program for?
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This experience is for founders, change makers, business leaders who are ready to reconnect with the deeper impact behind their work.
Whether that means deepening a relationship with sustainability, returning to a vision that got lost in the hustle, or stepping into regenerative innovation for the first time. If you’ve been carrying both purpose and pressure, and want space to realign how you lead and what your business stands for—this is for you.
Ideal participants:
Established Businesses: Operating 2+ years
Revenue: $100K–$6M+ annually
Impact-Focused Founders: Looking to lead through values, not just growth
Systems Thinkers + Community Builders: Interested in regenerative models, equity, and sustainability
See the list of industry related participants above
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A four-month, founder-led experience built around regenerative leadership, immersive learning, and realignment through strategy and reflection.
Learn from Place: Iceland models circular systems, renewable energy, and everyday sustainability. You’ll see what it looks like when values guide how people live and lead.
Reclaim Your Lens: Step back from urgency. Reconnect with clarity, care, and what your business is really here to build.
Build Toward Impact: Use your MVI™ to shape values-aligned decisions and turn strategy into action.
Expand Your Circle: Learn with other founders navigating growth, tension, and the call to lead differently.
Lead Through Immersion: Hike, reflect, and reset—adventure, movement, and wellness are part of the work, not a break from it.
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Having respect for culture, community, and the environment is at the heart of what we do. This trip’s focus is about engaging with Iceland in a way that honors its traditions and natural beauty. Here’s how we ensure respect guides our journey:
• Learn From Locals: We partner with Icelandic leaders to share their expertise and perspectives, ensuring authenticity in every interaction.
• Engage Mindfully: From visiting businesses to exploring nature, we approach every experience with care and an understanding of its cultural significance.
• Tread Lightly: Guided by “leave no trace” principles, we prioritize protecting Iceland’s fragile landscapes.
• Appreciate, Don’t Appropriate: Explore Iceland’s traditions with curiosity and respect, fostering genuine appreciation over imitation.
• Aligned Participants Only: We select participants who share our values of humility, respect, and cultural awareness.
This is the ELUME commitment to showing up with integrity, leaving every place better than we found it, and building meaningful connections along the way.
What to Expect
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Ground transportation within Iceland (airport transfers, local travel)
Comfortable double-room lodging (private upgrade available)
Locally sourced Icelandic meals
All programming, site visits, and guided sessions
Pre-trip support + post-trip coaching options
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Flights to/from Iceland
Travel insurance
Optional add-ons (Growth Package, room upgrade)
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Short answer: partially!
We absolutely retreat, but take into consideration that turning off our brains from the work at hand is challenging. This program is
1/3- Retreat and immersion
1/3- Strategy development and learning
1/3- Business innovation building -
Yes. You’ll have time to rest, reflect, and recharge. This isn’t about burnout disguised as productivity.
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There will be movement: glacier walks, hikes, time outdoors. Activities are accessible, guided, and designed to meet you where you are.
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Yes. We offer flexible options on a case-by-case basis.
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Yes. Indicate this in your application—we welcome leadership pairs. Fees per team may verify. Discuss in your spark session after application.
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Iceland models what sustainability looks like when it’s fully lived—not just theorized. With 99% renewable energy and systems designed for resilience, it’s the perfect environment to rethink how you build, lead, and grow.
Logistics
Journey to collective impact
We’re thrilled to partner with The GREEN Program (TGP) a global leader in experiential sustainability education to offer extraordinary opportunities for impact-focused leaders.
Since 2009, TGP has guided over 3,800 change-makers from across the globe, providing hands-on experiences at a fraction of the cost of traditional study-abroad models
Together, we’re building a leadership model rooted in regeneration, cultural exchange, and applied impact. Through this partnership, participants gain access to globally informed tools, immersive learning, and a shared commitment to shaping the future of business—from the ground up.
We hope to see you in Iceland!
Spots are limited, and Iceland’s calling. Ready to rethink how your business can lead the way? Let’s make sustainability simple, powerful, and actionable—together